Frequently asked questions
Getting Started
What is the minimum account balance?

Interactive Brokers, the third-party brokerage platform we use to hold your funds, has a minimum of $10,000.

Who can use Censible?

Anyone who can open a U.S.-based bank account can use Censible. That means you must be over 18 and have a U.S. social security number.

How do I get started?

Sign up for our waitlist. We’ll be taking people off the waitlist in the coming months, so stay tuned!

Can I link my current brokerage account?

Yes, if you use Interactive Brokers, you can add Censible as your advisor. Click here for instructions on how to make the switch!

What kind of accounts do you offer? Can I roll over an existing account?

You can open an Individual, Joint, Trust, Roth IRA, or IRA account with Censible. You can also roll over an existing IRA or Roth IRA, or a 401(k) from a previous employer.

Why do you need my SSN?

All brokerage firms, including Interactive Brokers, the brokerage platform which holds your funds, are required to ask for this information. Interactive Brokers uses your SSN to verify your identity, to report your income to the IRS, and to help prevent potential money laundering and financing of terrorist groups.


How Censible Works
What is mindful investing?

Censible's definition of mindful investing is: The act of consciously committing money to an investment strategy with the intention of growing your wealth while supporting your personal values.

Why isn’t everyone investing this way?

Many high-net-worth individuals have asset managers who customize client portfolios according to their personal values. There are also more accessible options such as socially responsible mutual funds that reflect the fund manager’s values, not necessarily the investors’. Censible is bringing personalized mindful investing to a wider group of people than ever before.

How does Censible make money?

We make money by charging an investment management fee, which is a percentage of account value. That means we gain when you gain.

As a registered investment advisor(RIA), our fiduciary duty to our clients is enforced by the U.S. Securities Exchange Commission (SEC)*, and is generally considered the highest standard of customer care available under law. Unlike a broker-dealer, we don't charge commissions or profit from hidden fees (see the fees you'll be charged). The President’s Council of Economic Advisers estimates that non-fiduciary advised accounts cost Americans 1% return per year, amounting to 17 billion dollars annually.

*Disclaimer

We are registered as an investment adviser with the U.S. Securities and Exchange Commission (“SEC“). SEC registration does not imply a certain level of skill or training; nor does it imply that the SEC has sponsored, recommended, or otherwise approved of Censible.

What are the fees I’ll be charged?

Censible charges an investment management fee of 0.6% on your account, calculated daily and charged quarterly.

Each time we make a trade on your account, a small commission will be deducted by Interactive Brokers, the brokerage platform we use to hold your funds. Their fees vary, but the most you’ll be charged is $0.005 per share.

Because we manage multiple accounts with Interactive Brokers, we may receive bulk discounts on trades. In that case, the trade commission will be less than $0.005 per share. If we do a bulk trade, you may see something called an “allocation fee” on your account. That just means that we bought or sold a particular stock for many clients’ portfolios at once. In that case, Interactive Brokers charges an allocation fee of $0.0005 per share to distribute the shares among our clients. Learn more about Interactive Brokers’ fees.

Who holds my money?

Although Censible manages your funds, your funds will be held in an account in your name at Interactive Brokers. We chose Interactive Brokers to hold our clients’ funds because we feel they are one of the most reliable and lowest-cost online brokerage platforms. Barron’s has chosen IB as the best online broker for four years running.*

*Disclaimer

Interactive Brokers was ranked with the highest total score for the fourth year in a row, according to Barron’s “How Secure Is Your Securities Portfolio” — March 9, 2015. Criteria included Trading Experience and Technology, Usability, Mobile, Range of Offerings, Research Amenities, Portfolio Analysis & Report, Customer Service & Education, and Costs. Barron’s is a registered trademark of Dow Jones & Company, Inc.

How long have you been around?

Censible began in early 2015 when Philip, Cristhian, and Alberto came together with a dream of helping people invest according to their personal values. However, the investment methodology we use has been around for over 25 years.


Investment Strategy
Are you a robo-advisor?

No, we aren’t. We use quantitative methods for our research, but we also do thorough qualitative research on each company we include in our clients’ portfolios. Learn more about the investment methodology we use.

Most robo-advisors implement a cookie cutter investment methodology based on Modern Portfolio Theory. They use algorithms to build you a portfolio of ETFs managed by other people. We build you a custom stock portfolio that is designed to meet your financial and personal goals.

What am I investing in?

Censible will build you a customized stock portfolio of 30–35 stocks. The companies you hold are selected through our investment methodology and screened to reflect your social values. Here’s an overview of the investment methodology we use.

What investment methodology do you use?

We use the Martin Investment Management “Best Ideas with a Growth Discipline” investment strategy, which we license from Martin Investment Management, LLC. The strategy is award-winning and has a 25-year history. Learn more about this investment strategy’s recognitions.

What's so great about your investment methodology?

We believe the equity markets provide the best opportunity for long-term capital growth. We focus on understanding the strengths of companies and determining which equities provide the most favorable prospect for advancement.

Our focus on value investing with extensive fundamental analysis allows us to discover investments that we believe to have superior risk vs. reward characteristics compared to investing in index funds.

The investment methodology we use has also won many awards.

How do you pick equities?

Compounding wealth over time leads to the greatest capital appreciation. We use a combination of quantitative, value, and growth investment strategies to select stocks that we believe will perform well over time.

We pick investments in four stages of research:

Phase 1: Quantitative Screening

Quantitative value screening can provide significant advantages for finding great investments. We focus on key company metrics that strongly correlate with stock performance such as high return on capital, strong cash flow, and low leverage. By purely looking at metrics in this stage, we can take an unbiased look at potential good investments and remove companies that are probable poor investments.

Phase 2: Growth Story

Unlike pure value investors, we strongly believe businesses must project reasonable growth rates. Companies must be strongly positioned, succeeding in creating actual growth versus growth through debt. Very rarely will well-run, growing companies be cheap by traditional value metrics. We recognize that great companies rarely go for cents on the dollar, but we strongly feel these businesses are at favorable market valuations.

Phase 3: Qualitative Assessment

The last step to our valuation process involves thorough fundamental research. We dive deep into their balance sheets and corporate filings. We ask questions like: Does this company have diversified product lines? Are they a global leader? Is this business out of the spotlight, or out of contention? Are they receiving cash or accruals? And most importantly, are they good finance stewards of their capital?

Phase 4: Building Your Story

Finally, we incorporate your personal values and financial objectives into our target list of companies to build your unique portfolio. Using ESG data from top sources and a proprietary ranking and recommendation system, we focus on creating your personalized portfolio. We mindfully tailor your portfolio with companies that are not only good stewards of capital, but also good stewards of your personal values.

What is value investing?

Value investing is an investment philosophy that seeks to find undervalued stocks in the market. Benjamin Graham created the value investing approach. Not only was he an extremely successful investor, he mentored several students, such as Warren Buffett, who continued implementing his successful investment approach.

What are ESG, SRI, impact investing, and divestment?

Environment, Social and Corporate Governance (ESG) and Socially Responsible Investing (SRI) are two ways of investing in public companies whose management is viewed to be socially responsible.

SRI usually refers to a mutual fund where the fund managers decide on certain values they want to pursue through their investments and build a portfolio based on those values. These mutual funds also usually focus on the values aspects of the companies before they focus on the investment upside of those companies. At Censible, we build unique portfolios for our clients based on what they believe. We also do thorough research on companies before we vet them based on our clients’ personal values. Learn more about our investment methodology.

ESG is a way of measuring companies’ risk that incorporates data about those companies’ social responsibility. This data is used by many mutual funds. We use ESG data as well as other third-party data to build your unique portfolio.

Impact investing usually refers to investing in private companies that align with one’s personal values, or to achieve a certain goal. Censible only invests in public companies.

Divestment is the process of removing certain industries from an existing portfolio for ethical reasons. With Censible you can specify industries you’d like to restrict from your portfolio, so we’ll exclude them from the very beginning.

What are index funds, mutual funds, and ETFs?

An index fund is a type of mutual fund or Exchange Traded Fund (ETF) where the portfolio is built to match or track the components of a market index. The most commonly tracked index is the S&P 500.

A mutual fund is a professionally managed investment fund that pools money from many investors to purchase stocks, bonds, or other financial securities.

An ETF is an investment fund that's traded on the stock exchange. These funds hold stocks, bonds, and/or commodities.

Will investing in my values really get me financial returns?

Fulfilling your financial objective is our first concern. In fact, as a registered investment advisor (RIA)*, we have a fiduciary duty to our clients, which means we are required to put our clients' best interests ahead of our own. We do extensive quantitative and qualitative research on a broad range of companies and narrow our pool down to those we believe are strong financial investments long before we ever look at ESG and corporate values data. We will not select stocks purely based on corporate values data.

That being said, research from prominent outside sources has indicated companies with high SRI scores can outperform those without. According to a United Nations report, “sound integration of environment, social and governance factors does not compromise investment performance, and in many cases can enhance it.” Other research, such as a study from the Harvard Business Review, has shown similar results.

*Disclaimer

We are registered as an investment advisor with the U.S. Securities and Exchange Commission (“SEC”). SEC registration does not imply a certain level of skill or training; nor does it imply that the SEC has sponsored, recommended, or otherwise approved of Censible.

When will I see a return?

These investments are not tailored for short-term trading. We encourage clients to focus on long-term investment performance through market cycles.



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